| Broj rada | 4 | ||
| Engleski | Naslov rada | THE SEMIOTIC ANALYSIS OF ADVERTISING POSTER | |
| Autor | Jasmina Fortić, Alisa Čaber | ||
| Institucija | International University of Novi Pazar, Serbia Faculty of the Technical Studies, University of Travnik, Bosnia and Herzegovina | ||
| Sažetak (Abstact) | To a visual information, has always accorded great importance, maybe because the man has always been easier to show his thoughts, desires, fears, aspirations and feelings by drawing or painting, than to put into words, and in addition to understanding or interpretation of drawings did not or not required language skills. The public information was and still is transmitting ina a written shape for thousands of years. The poster begins his life when multiplies, overwhelmed the public space and audiences. Production of posters has always flourished in times of war and social upheaval. Their main role was to raise morale, collecting war bank loans, recruitment of soldiers or inflaming national pride thru media. | ||
| Ključne riječi (Keywords) | semiotic, poster, advertising, war | ||
| BHS | Naslov rada | SEMIOLOŠKA ANALIZA PROPAGANDNOG PLAKATA | |
| Autor | Jasmina Fortić, Alisa Čaber | ||
| Institucija | Internacionalni fakultet u Novom Pazaru, Srbija Fakultet za tehničke studije, Univerzitet u Travniku, Bosna i Hercegovina | ||
| Sažetak (Abstact) | Vizuelnoj informaciji oduvek se pridavala velika važnost, verovatno zato što je čoveku oduvek bilo lakše prikazati svoje misli, želje, strahovanja, težnje i osećanja slikom/crtežom nego ih pretočiti u reči, a osim toga za shvatanje/interpretaciju crteža nije bilo/nije potrebno poznavanje jezika. Bez obzira nude li robu ili informacije, prenose li snažnu političku poruku ili su tek lepe slike, zahvaljujući napretku štamparstva i reprodukovanja u boji – plakati su više od stotinu godina stara umetnost. Javnosti se razna obaveštenja u pismenom obliku prenose već hiljadama godina. Plakat započinje svoj život kad se multiciplira, osvaja prostor i publiku. Proizvodnja plakata oduvek je cvetala u doba rata i društvenih previranja. Njihova glavna uloga je bila podizanje morala, skupljanje ratnih zajmova, regrutacija ili raspaljivanje nacionalnog ponosa. | ||
| Ključne riječi (Keywords) | semiologija, plakat, propaganda, rat | ||
THE SEMIOTIC ANALYSIS OF ADVERTISING POSTER
