THE CROATIAN MARKET OF PRINTED MAGAZINES AND
PERIODICALS: THE DECREASE TRENDS OF PUBLISHING IN THE WAKE OF THE GLOBAL DECREASE OF PRINTED PUBLICATIONSPreuzmi
PERIODICALS: THE DECREASE TRENDS OF PUBLISHING IN THE WAKE OF THE GLOBAL DECREASE OF PRINTED PUBLICATIONSPreuzmi
| Broj rada | 5 | ||
| Engleski | Naslov rada | THE CROATIAN MARKET OF PRINTED MAGAZINES AND PERIODICALS: THE DECREASE TRENDS OF PUBLISHING IN THE WAKE OF THE GLOBAL DECREASE OF PRINTED PUBLICATIONS | |
| Autor | Joško Lozić, Marin Milković, Ante Rnčević, Ines Lozić | ||
| Institucija | University of Applied Science Zagreb, Croatia University North, Croatia Dignus savjetovanje d.o.o., Croatia | ||
| Sažetak (Abstact) | The aim of this paper is to analyze trends in the Croatian media market, the sector magazines and other periodicals. The global media market in the sector of printed publishing is facing decreased circulation for several years now. The largest national market at the global level, the one in the United States, first saw the crisis in sector of publishing newspapers, magazines and other forms of print media. The trend of print circulation decrease has expanded globally, and especially after the collapse of real estate funds and global financial crisis. This trend of print editions has not bypassed Croatia and this led to a noticeable decline in circulation, as well as to the bankruptcy of publishers. Convergence of the media industry, and thus the book publishing, the decline in sales circulation print media, is compensated partially by digital edition subscriptions. The continued decline in print circulation and increase of digital edition subscriptions set up a completely new situation before the scientists who study the media and publishing industry. Printed editions have not returned to the level before the global financial crisis, but the total amount of coverage in 2015 grew, thanks to new ways of content distribution. Analysis of the Croatian market of printed magazine shows the trend of decreasing sales which is in line with global trends. At the same time, Croatian magazine and periodicals industry does not receive additional revenue from digital edition through subscriptions and other forms of monetization of content. | ||
| Ključne riječi (Keywords) | financial management, magazines, the media industry, publishing, postmodern | ||
| BHS | Naslov rada | HRVATSKO TRŽIŠTE TISKALNIH MAGAZINA I PERODIKA: TRENDOVI PADA NAKLADA NA TRGU GLOBALNOG PADA TISKALNIH IZDANJA | |
| Autor | Joško Lozić, Marin Milković, Ante Rnčević, Ines Lozić | ||
| Institucija | Univerzitet primjenjenih nauka, Zagreb, Hrvatska Univerzitet Sjever, Hrvatska Dignus savjetovanje d.o.o., Hrvatska | ||
| Sažetak (Abstact) | Cilj je ovog rada analizirati trendove na hrvatskom medijskom tržištu, u sektoru magazina i drugih periodika. Globalno medijsko tržište u sektoru tiskanog nakladništva, bilježi pad naklada već duži niz godina. Najveće nacionalno tržište na globalnoj razini, ono u SAD-a, prvo je osjetilo krizu novinskog nakladništva, magazina kao i drugih oblika tiskanih medija. Trend pada tiskanih naklada proširio se na globalnoj razini, a posebno nakon sloma nekretninskih fondova i globalne financijske krize. Takav trend tiskanih naklada nije zaobišao ni Republiku Hrvatsku te je sve to dovelo izrazitog pada naklada, kao i bankrota dijela nakladnika i izdavača. Konvergencijom ukupne medijske industrije, a time i nakladništva, pad prodanih naklada tiskanih medija, jednim dijelom se nadoknađuje pretplatom na digitalna izdanja. Analiza hrvatskog tržišta tiskanih magazina pokazuje trend stalnog pada prodaja što je u skladu sa globalnim trendovima, a istovremeno ne ostvaruje dodatne prihode kroz monetizaciju sadržaja u digitalnim izdanjima. | ||
| Ključne riječi (Keywords) | medijska industrija, nakladništvo, financijski menadžment, magazini, postindustrijsko razdoblje | ||